Seven of Our Favorite Echinacea Varieties

Vibrant red and yellow coneflowers bloom in a garden, surrounded by lush green foliage, under bright sunlight.

Demand for this humble, easy-to-grow native plant continues to grow. Beloved for its beauty, planting this pollinator friendly plant is also a great way to support wildlife. With growing demand comes new varieties. Some are 'nativars' (a variant of the native species brought into cultivation), and some are hybrids (crosses between two different coneflower species). And of course, there is the popularity of old-timey nativars and straight species natives that have been enjoyed for decades. Growers breeding new cultivars are continually introducing new options each year--and while all are lovely, we like to note what varieties perform best in trial gardens as well as test them in our own. Many of the more vividly colored cultivars can be stunning but act more like an annual or short-lived perennial compared with the longer-lived, more vigorous growth habits of the natives and nativars. Each year we determine which coneflowers to grow based on the information we've read and observed and here are just a few of our favorites from this year! We'd love to hear from you as to which varieties perform best in your gardens!

Why are most coneflowers so low maintenance in the garden? Read our blog post, Why We Love Native Plants to find out!

1. Echinacea purpurea, Purple Coneflower

When you think of coneflower this is probably the variety that first comes to mind. A popular perennial in North Carolina gardens, purple coneflower doesn’t occur in the wild very often anymore, due to habitat destruction. This sun-loving plant produces purple flowers with dark orange centers from June to August. A straight species with no artificial selection or alteration, it's great for wildlife, has a self-seeding habit and long bloom period, and the drought tolerance makes it a favorite of beginners and professionals alike. We also enjoy E. purpurea 'Magnus', a nativar very close to the straight species purple that was selected for larger blooms with more upright petals.

Native Area: Central and southeastern U.S.
USDA Growing Zones: 3 to 8
Height: 2 to 5 feet
Width: 1 to 2 feet
Soil: Average, well-draining, drought tolerant once established
Sun Exposure: Full sun to part shade
Bloom Time: mid-late summer
Native: Yes

2. Echinacea 'Cheyenne Spirit'

It is impossible not to fall in love with the wide assortment of hues found in this cultivar of coneflower--you'll often find multiple colors on a single plant! The blooms emerge in peachy oranges, buttery yellows, creams, bold reds, neon pinks, bright tangerines and more, and will be an instant show-stopper in your garden. Pollinators and birds love it as well!

Native Area: Cultivar
USDA Growing Zones: 4a to 9a
Height: 12 to 30 inches
Width: 18 to 20 inches
Sun Exposure: Full sun to part shade
Bloom Time: June - August
Native: Cultivar

3. Echinacea tennesseensis 'Rocky Top'

Tennessee coneflower 'Rocky Top'

We love the delicate petals on one of the nation's rarest wildflowers. 'Rocky Top' is a cultivar of this endangered species, known only to exist naturally near Nashville, TN. The 'Rocky Top' nativar has larger flowers and a more compact habit than the straight species. Avoid planting it with other coneflower varieties as they may crowd out this beautiful native.

Native Area: Tennessee
USDA Growing Zones: 3 to 9
Height: 1 to 2 feet
Width: 1 to 2 feet
Soil: Average, well-draining, drought tolerant once established
Sun Exposure: Full sun to part shade
Bloom Time: June-August
Native: Yes

4. Echinacea 'Sombrero Poco Hot Coral'

The Sombrero Series of cultivars introduced by Darwin Perennials has many colors, including pink, white, yellow, and orange. It's a hybrid developed in Illinois in 2007, and got its name because the center cone is purportedly shaped like a sombrero. The bloom colors are very rich with little fading. This vivid coneflower will produce large, profuse orange-red flowers bloom from early summer to frost.

Native Area: Cultivar
USDA Growing Zones: 4 to 9
Height: 1 to 2 feet
Width: 1 to 2 feet
Soil: Average, well-draining, drought tolerant once established
Sun Exposure: Full sun to part shade
Bloom Time: Late spring to late summer
Native: Cultivar

5. Echinacea purpurea 'Pow Wow White'

Producing bountiful bright white blooms that arch downward, this more compact selection blooms from late spring to late summer and may even surprise you with a few sporadic blooms until first frost. We especially love planting this variety with black-eyed Susans (Rudbeckias) as they contrast dramatically.

Native Area: Central and southeastern U.S.
USDA Growing Zones: 3 to 9
Height: 18 to 24 inches
Width: 12 to 18 inches
Soil: Average, well-draining, drought tolerant once established
Sun Exposure: Full sun to part shade
Bloom Time: June - August
Native: Nativar

6. Echinacea purpurea 'Prairie Splendor Deep Rose'

This is a more compact selection of purple coneflower that will reach a maximum height of 2 feet. Featuring rich rose/magenta colored petals surrounding an orange cone, these make beautiful cut flowers--either on their own or in an arrangement. An award-winning variety with large pink flowers early summer to fall--the longest-blooming of all coneflower cultivars!--makes this a popular choice for those desiring coneflower blooms throughout the seasons. Plus the size means they can also fit in a variety of garden locations (front vs middle of beds or in smaller spaces).

Native Area: Central and southeastern U.S.
USDA Growing Zones: 3 to 9
Height: 2 feet
Width: 2 feet
Soil: Average, well-draining, drought tolerant once established
Sun Exposure: Full sun
Bloom Time: June-August
Native: Nativar

Echinacea pallida Pale purple coneflowers

7. Echinacea pallida, Pale purple coneflower

A fabulous cut flower, the elegant, slender, pale pink dropping petals surround a prominent central cone. Pale purple coneflower attracts hummingbirds, bumblebees, honey bees, butterflies, and skippers. Plus the seed heads attract songbirds throughout fall and winter. This native is super tough--once the taproot is established it is extremely drought and heat tolerant and needs little care. Freely self-seeds.

Native Area: Central and eastern U.S.
USDA Growing Zones: 3 to 10
Height: 2 to 3 feet
Width: 1 to 2 feet
Soil: Tolerant of poor soil and very drought tolerant once established
Sun Exposure: Full sun
Bloom Time: Early summer - early fall
Native: Yes

Plus if you are seeking more radiant colors for your gardens, find the following nativars and hybrids at Painters this spring:

Echinacea purpurea 'Green Twister' -- unusual two-toned flowers in shades of light green and magenta
Echinacea purpurea 'Mellow Yellows' -- glorious yellows bloom summer to fall, maturing from orangey canary to lemony cream

And hybrids:

'Butterfly Rainbow Marcella' -- sunset hues emerge coral-orange, maturing to rose-pink
'Moodz Imagination' -- loadz of bright pink flowerz
'Flame Thrower' -- dynamic, multicolored foliage, an absolute show-stopper; leaves emerge purply, maturing through shades of red to bright green to yellow
'Kismet Red' -- Abundant, deep red flowers summer to frost
'Tangerine Dream' -- fragrant, elegantly curved, orange blooms

Updated and republished 04/2025